Picture this: a desire not just to fill a gap in the market, but a yearning to see oneself reflected in the daily routine. The spark for The Savvy Noir ignited when the founder, much like an artist envisioning their masterpiece, realized the absence of personal expression in the very vessels that held their favorite brew. “I wanted to see me on a cup in multi-faceted ways. I wanted to see positive affirmations, sarcasm, everything – but I just wanted to see it in a way that brought happiness to me,” confesses our founder. Yes, the vision is a tad bit self-centered, but isn’t it often the most personal aspirations that resonate universally? Welcome to The Savvy Noir, where every sip is a celebration of you, your uniqueness, and the happiness you deserve. Cheers to more than just coffee; here’s to cups that speak your language.